Becoming carbon neutral is more than just caring for the environment, there are many benefits to offsetting your emissions.
The current generation of top talent is evaluating potential job offers also based on a company’s environmental and social sustainability engagement. Our customers also report that they are increasingly asked in job interviews whether the company is committed to sustainability and is carbon neutral.
Environmental concerns have also increasingly influenced buying decisions of customers, leading to a fundamental change in consumer and buying behaviour: today, customers demand more than just quality. They are looking for brands that align with their personal values and operate transparently.
According to research by non-profit organisation CDP, companies who diligently plan and manage climate change are able to gain an 18% higher return on investment than businesses that did not. Additionally, companies have seen their sustainable products grow 5.6 times faster than non-sustainable products.
In addition to companies gaining a competitive edge in their industry, businesses will also have to make themselves noticeable to investors looking for future-oriented and innovative business models.
Climate-focused regulations are changing and will bring benefits for companies that incorporate sustainability into their business practices. While some companies can still voluntarily disclose information regarding their sustainable initiatives, non-financial reporting is already mandatory for many companies. The EU law, for example, requires large public-interest companies with more than 500 employees to disclose information on the social and environmental impact of their activities. We can expect more regulations moving forward as there is growing pressure from within companies as well as from governments and other external shareholders to make it mandatory for even more companies to implement and be accountable for sustainable practices.